American promotes Horton to president

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American Airlines parent AMR today announced several changes to its senior management team.

The company has promoted Tom Horton, executive vice president of finance and planning and CFO, to the role of president. Bella Goren, previously senior vice president of customer relationship management, is replacing Horton as CFO.

In his new role, Horton will oversee the finance, planning, sales and marketing, customer service, and information technology departments. Horton replaces Gerard Arpey as president but Arpey will remain with AMR and American as chairman and CEO. Horton will continue to report to Arpey.

Other changes include: Virasb Vahidi, previously senior vice president - planning, is now senior vice president - marketing and planning and chief commercial officer; Rob Friedman, previously president of the AAdvantage programme, will serve as vice president - marketing; and Craig Kreeger, former senior vice president - international, will take over as senior vice president - customer experience.

AMR says Vahidi, Friedman, Kreeger and senior vice president - information technology and chief information officer Monte Ford will all report to Horton. American has not yet named a replacement for Kreeger's old role as vice president - international.

American also has announced that John Hale, director crew relations, has been appointed as vice president - flight, replacing Mark Hettermann, who retired in June. The carrier also has appointed Denise Lynn, former vice president - diversity and leadership strategies, as vice president - onboard services.

Lauri Curtis, previously vice president - onboard services, will replace Lynn as vice president - diversity and leadership strategies.