All Nippon Airways (ANA) will not use its Boeing 787 fleet to compete against low cost carriers for passenger numbers.
"The market of the LCCs in terms of routes and target customers is a bit different from those of the Boeing Dreamliner," said Shinichiro Ito, ANA's president and CEO.
The 787s will be used to operate long-haul services on top of domestic ones, growing ANA's brand as a top medium- to long-haul full-service carrier, said Ito.
"Previously we were able to fly to certain destinations only with widebody aircraft like the 777 or 747. Now we have new opportunities," he added.
ANA plans to launch its first long-haul flight from Tokyo-Haneda to Frankfurt, Germany on 21 January 2012, and is also studying services to Switzerland, Belgium and the US west coast.
To compete against the LCCs, ANA has a stake in low-cost start-up Peach Aviation which will launch its first scheduled flights on 1 March 2012. The carrier will be operating the flights using a fleet of Airbus A320s.
ANA is also in a joint venture with AirAsia to establish a low cost carrier, AirAsia Japan, which will be based at Tokyo's Narita Airport. It is expected to begin its operations in August 2012.