Brazil's Azul Trip has announced its further merger roadmap, which includes dropping the Trip brand and starting unilateral code share operations in October.
After announcing last week that Azul's controlling shareholder and JetBlue founder David Neeleman will become the CEO of the combined company, the company has now made the new branding of the joint company public. The Trip brand name will be completely dropped but the new color scheme will be reminiscent of Trip's.
In late October a unilateral code sharing agreement will become effective, under which Trip-operated flights will start to carry Azul's code. Additionally, the flight schedules between both companies will be coordinated once the code share begins to ensure better connections, particularly at their Campinas hub in Sao Paulo State, where both companies are based.
A source at ANAC, Brazil's civil aviation authority, does "not expect any problems with authorizing the code share".
Azul Trip is the holding company resulting from the merger of Brazil's third and fifth largest airlines announced last May,
The merger is still pending government authorization, which is expected to be obtained "before the end of this year".