British Airways has revived its "To Fly. To Serve" slogan and coat of arms as part of a pledge to spend more than £5 billion ($7.8 billion) on customer products and services over the next five years.
Centrepiece to the marketing campaign, its biggest for a decade, is a retro style television advert which incorporates elements from the 90-year history of the airline and its predecessors.
The 90s production includes iconic aircraft from BA's history, such as the Douglas DC-3, de Havilland Dragon Rapide, Vickers VC10 and Concorde.
The TV ad will run alongside a print campaign, and will debut at 11:00 UK time on 21 September on BA's Facebook page and then on Channel 4 later that day.
"The motto 'To Fly. To Serve' is part of the DNA of BA," said BA chief executive Keith Williams. "It has real meaning and resonance for today."