BA to roll out cabin crew iPads across fleet

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British Airways is providing its cabin crews with Apple iPads holding consumer records of passengers to personalise the onboard service.

After trialling the tablet computers with 100 flight attendants over the past three months, the UK carrier has decided to roll out the system across its short- and long-haul fleets, starting next week.

Around 2,000 senior cabin crew members will be given a second generation iPad with customised software holding passenger data such as previous travel arrangements, special meal requirements, who they are travelling with, passenger loyalty scheme status and onward travel plans.

Such details have until now been given to the cabin crew on paper before each flight.

The computers will be updated before departure using 3G technology.

Conversely, any customer service issues during a flight can be sent on to ground-based personnel as soon as the aircraft arrives and the equipment re-connects to the network.

In addition to the passenger data, the computers hold general information such as timetables, safety manuals, customer service updates and destination guides.

Frank van der Post, BA's managing director of brands and customer experience, said that "our crew worldwide will be able to offer a premium and more thoughtful onboard service to customers in every cabin".