Boeing is expecting to secure its first Max order from an Indian customer next year.
Attention will be focused on Jet Airways, SpiceJet and Air India Express, since they already have Boeing 737s in their fleets and thus make "logical candidates" for the Max, Dinesh Keskar, Boeing Commercial Airplanes' senior vice-president Asia-Pacific and India sales, tells Flightglobal.
He adds that the carrier also has a "healthy backlog" with 77 737NG aircraft - 46 from Jet Airways and 31 from SpiceJet - on order.
"We have been briefing the airlines and they know what the Max can do over the [Airbus] Neo. We have the right story and the right product," says Keskar.
"The Max delivery is starting in 2017 and my guess is next year is the first time we will get a Max order out of India."
Given the tough operating environment in India where few airlines are profitable, there are, however, major challenges in converting an existing Airbus customer, says Keskar.
When asked about Airbus's head start with orders for 222 A320neos -150 from IndiGo and 72 from GoAir - Keskar says Boeing did not bid for and "are not interested" in those tenders.
The airframer forecasts that India will need 1450 aircraft worth $175 billion over the next 20 years. Of these aircraft, 75% are narrowbodies such as the A320 and 737.