Good Week
FINANCE Emirates is claiming a world-first in its $414 million deal to acquire three new Boeing 777s, which it claims is the first-ever public bond offering backed by a US Export-Import Bank guarantee. Senior vice-president corporate treasury Brian Jeffery says bond markets are an important source of capital: "This [innovative] structure will go a long way in bridging the funding gap which is evidently present in these difficult market conditions."
Bad Week
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AEROFLOT Management is considering bids from several advertising agencies for a contract to overhaul the Russian flag carrier's corporate identity - just five years after its last rebranding. Polishing up its image could cost Aeroflot as much as €10 million ($14.7 million). Says one analyst: "Aeroflot fares well as an undisputed domestic leader. But its sales abroad, apart from Germany and USA with their large Russian communities, are relatively low."