Colombian turboprop operator Easyfly plans to consolidate its regional niche positioning as the battle over Colombia's skies is expected to begin next month with the launch of flights by low-cost startup VivaColombia.
Easyfly operates British Aerospace Jetstream 41 aircraft. According to its president Alfonso Avila, it plans to "continue strengthening its position serving point-to-point regional markets in Northern Colombia" that are unattractive for jet operators. In line with this plan the airline will add a new route from Barranquilla to Valledupar "within a couple of months", he says.
The regional markets are receiving only marginal attention from the majors, leaving Easyfly a comfortable niche for growth. However, Colombia's trunk markets are expected to undergo a major shake-up in the next months as the country's first low cost carrier, VivaColombia, will start operations in May in an already crowded domestic environment where Avianca-Taca competes against Copa Airlines and LAN.