EasyJet retains core focus despite success beyond Europe

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EasyJet chief executive Carolyn McCall says the airline will "stick to short-haul" for most of its route development, despite the success of its beyond-Europe services.

The UK low-cost carrier has launched a number of medium-haul routes to the likes of Moscow and Tel Aviv as well as to "winter sun" destinations in Morocco and Egypt, but McCall says: "Our strategy is not to look for that length of sector."

She says the launch of its Gatwick service to the Russian capital earlier this year has "opened up a market for [leisure travellers] who never thought of going to Moscow” as well as attracting more Russians to London.

However, she admits there is still a "need to let [frequent travellers] know that Gatwick-Moscow is easy to do. For people that have always gone to Heathrow, there is a shift to do."

EasyJet’s Egyptian routes from the UK were "severely affected" by the North African country’s political turmoil. However, McCall believes travellers are beginning to consider Egyptian resorts again for vacations because of an improvement in the security situation. "It seems a little bit more settled," she says.