Ecuador's AeroGal rebrands as Avianca

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Ecuador's AeroGal has been rebranded as Avianca, more than four years after the Avianca group of airlines announced it would acquire the carrier.

The rebranding follows years of modernisation at the Quito-based carrier, including the introduction of Airbus A320 family aircraft and improvements to AeroGal's IT systems. AeroGal was acquired by Avianca in 2010, but had continued to operate under the AeroGal brand since then.

"This is an important closure in the company’s consolidation strategy in the Ecuadorian market, which is aimed at providing a premium travel experience to travelers in all domestic routes as well as those served by Avianca Holdings S.A. subsidiary airlines in the Americas and Europe," says Avianca, a Star Alliance carrier.

With the rebranding, the Avianca brand will be rolled out across the carrier's fleet as well as at the seven Ecuadorian airports served by AeroGal.

Launched in 1986, AeroGal employs more than 1,000 staff and operates a fleet of eight A320 family aircraft. It flies to seven domestic destinations in Ecuador and operates to Cali in Colombia, as well as Avianca's hubs in Bogota, San Salvador and Lima. In 2010, Avianca and Taca, which were in the process of merging, announced the acquisition of AeroGal. AeroGal had previously operated Boeing jets.

“The adoption of the commercial brand Avianca by AeroGal in Ecuador is based on a rigorous transformation process which pivots on modernising the ground and air infrastructure, the expansion of the network, and the addition of technological developments to make an easier travel experience," says Avianca's chief executive Fabio Villegas.