El Al unveils brand and routes for low-cost arm

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Israeli flag-carrier El Al is branding its new low-cost operation ‘Up’, and has disclosed the initial five routes to which it will fly.

Up will operate to Kiev, Larnaca, Budapest, Berlin and Prague using a fleet of Boeing 737-800s.

El Al says the flights will begin on 30 March 2014.

The low-cost carrier will offer a "basic" fare package, it says, with an option to add additional services, or a "smart" fare offering more flexibility and a broader service range.

Its aircraft will be fitted with economy-class seats but will also feature an economy-class-plus section.