Two-month-old Star Alliance member Eva Air has started talks with other members of the alliance in the Asia-Pacific region on possible collaborations.
In an interview with Flightglobal Pro in Taipei, its president Austin Cheng says Eva is talking to Thai Airways and Singapore Airlines on possible codeshare partnerships.
"We're looking forward to collaborating with more member carriers depending on city pairs. But these talks take time, after all we've only just joined [Star]," says Cheng.
He adds that being part of an alliance has given the carrier, which has a relatively low profile, a chance to show off its products to passengers who otherwise may not fly with Eva. Eva already codeshares on some flights with Star carriers including All Nippon Airways, Asiana and Air China.
"With the frequent flyer programme, passengers can take our flights and still accrue miles to their home carrier membership. This gives us the chance to be recognised by the passengers and we're quite confident of our product," says Cheng. "As a new member, we can also benchmark our own services with that of leading carriers to elevate our service."
Besides boosting revenue, being part of an alliance also allows it to cut costs in areas through resource sharing in terms of lounges and purchasing of aircraft seats because of economies of scale, says Cheng.
Last year, Star started the joint procurement of economy seats from B/E Aerospace, with Lufthansa and Air China as launch customers for the project.
He adds: "We believe that in Asia, LCCs [low-cost carriers] are booming very fast. Though their effect is quite limited at the moment, we're sure it will grow. Members in the alliance will work together to compete with the LCCs with our network, differentiated service and enhanced products."
Eva has a fleet of 61 aircraft including Airbus A321s, A330s, Boeing 777s, 747s and MD-90s.