Fastjet has named Kyle Haywood as chief executive of its upcoming South African subsidiary, which aims to start operations in May.
Haywood's previous role within the group was managing director for Africa. His new appointment takes effect immediately.
"I am really pleased that we have Kyle overseeing this exciting project given his vast aviation experience," says Fastjet chief executive Ed Winter.
"There is a strategic gap in the South African market for a pan-continental, high quality, low-cost airline, and we look forward to bridging that gap and bringing Fastjet to the South African public."
The group announced this week that it will enter the South African market through a partnership with local investment firm Blockbuster, which is being renamed Fastjet Holdings.
Edward Zuma, the son of South Africa's president, is among the investors backing the venture. Charter operator Federal Airlines is also involved in the project.
Fastjet has abandoned its earlier plans to take over defunct South African carrier 1time Airline.
Before joining Fastjet, Haywood served as chief executive of Air Uganda. His 25 years of airline experience also include posts at British Airways, Etihad Airways and Air Arabia.