FlightBlogger: Airbus 787 intel brief exposed

Washington DC
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In a stunning and candid critique of its chief competitor, Airbus has crafted a comprehensive competitive analysis that touches on nearly every aspect of the troubled 787 programme gleaned from Boeing proprietary data and an embedded network of sources from inside the Dreamliner's global supply chain.

The expansive 46-page document, obtained by FlightBlogger, titled Boeing 787 Lessons Learnt, was compiled by Airbus Head of Engineering Intelligence Burkhard Domke and was presented internally on 20 October 2008.

The presentation examines key design, weight, engine, certification, production and schedule issues facing Boeing's 787 Dreamliner.

Competitive intelligence is a standard practice in the aerospace industry, but the information revealed in the Airbus analysis reveals a scope and specificity of the data collected.

The document includes what appear to be seven slides labelled BOEING PROPRIETARY with a format style used in Boeing presentations, including two that appear to have been photocopied, raising questions about the methods and sources the European consortium utilizes to collect its data.

Airbus claims the presentation, as well as its competitive intelligence gathering methods, fully comply with all laws. Though when approached about how the information was gathered, Airbus declined to address it specifically, suggesting that a lot of data labelled BOEING PROPRIETARY is freely available online. Airbus added that not all documents labelled BOEING PROPRIETARY are in fact proprietary. A spokesman emphasized that Airbus closely watches the market to draw its own conclusions, as do its competitors.

A search engine query for "Boeing Proprietary PPT" did not yield the slides in question.

Boeing declined comment until it reviewed the presentation

[Please visit FlightBlogger (http://www.flightglobal.com/flightblogger) to read the full report and view the Airbus presentation.]