Garuda launches new regional brand Explore

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Garuda Indonesia has launched a new sub-brand, Explore, which will cover its regional operations within Indonesia.

The launch coincided with the delivery of Garuda’s first ATR 72-600, which will operate under the Explore brand, while its Bombardier CRJ1000s will operate under the Explore Jet brand.

"The Explore ATR 72-600 aircraft will support Garuda Indonesia’s Bombardier CRJ1000 aircraft... to improve the national connectivity programme by developing our flight network to the fast growing economic regions and tourist destinations in the remote areas in Indonesia," says chief executive Emirsyah Satar.

The carrier is leasing 25 ATR 72s from Nordic Aviation Capital and has options on 10 more. Flightglobal’s Ascend Online Fleets database shows that it also has 12 CRJ1000s in service with a further six on order.

Garuda says that the ATR 72s will operate from hubs at Denpasar, Makassar and Ambon to regional destinations.

The airline told Flightglobal in October that it would establish a separate strategic business unit to operate the turboprops after ditching plans for low-cost carrier Citilink to fly them.

Ascend shows that the carrier will have two ATR 72s in its fleet by the end of the year, and will take delivery of the remaining firm aircraft until 2017.