Gogo will start offering movies on passengers’ portable electronic devices (PEDs) before and during theatrical release through a partnership with Magnolia Pictures.
Starting in November, passengers will be able to access two new movies through Gogo Vision , a content service installed on more than 1,000 aircraft. American Airlines already offers the entertainment service to passengers, and US Airways and Delta Air Lines will eventually turn on the feature. Singapore-based low cost carrier Scoot also uses Gogo Vision under the brand “ScooTV.”
Offering movies on passengers’ PEDs before theatrical release represents a first for Gogo and an inflight entertainment option that is not widely available throughout the industry.
"We continue to enhance and improve the offerings that passengers can find on Gogo Vision,” says Gogo’s chief commercial officer, Ash ElDifrawi. “Magnolia has a strong history of bringing cutting edge and compelling content to market. Having pre-theatrical and theatrical releases available to passengers is a first for Gogo and it will help assure that there’s always something fresh and exciting for passengers to watch when they use Gogo Vision.”
Lufthansa Systems is an example of a connectivity provider that has gained approvals from studios to steam early-window content to passengers via loaned tablets, however streaming these films to passengers’ own electronic devices before or during theatrical release is uncommon in the airline entertainment world. A main reason for this is movie studios’ concerns about securing the content on the array of personal devices that passengers may bring on board.