Hawaiian plans to expand codeshares

Washington DC
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Hawaiian Airlines is planning on expanding its codeshare partnerships, after benefitting from strong volume last year.

The Honolulu-based carrier is expected to focus on broadening its existing partnerships, especially those in North America, as it seeks to increase traffic on its flights between Hawaii and the US mainland after disappointing performance during the fourth quarter.

"Our new codeshare partnerships have also proven successful in giving us good connecting volumes," says Mark Dunkerley, president and chief executive of Hawaiian, during an earnings call on 29 January. "This traffic from interior North America allows us to diversify our onboard traffic."

"We will continue to add new itineraries by combining our network with those of our partners to drive incremental business," he says.

The airline added codeshares with JetBlue Airways and Virgin America in the USA, and All Nippon Airways (ANA) in Japan during 2012. It also began an interline agreement with Air China.

Executives at Hawaiian said that it was looking for opportunities to connect passengers between its flights and China over Japan, during an investor day in December. These could include new or expanded codeshare or interline agreements.

Hawaiian also has partnerships with American Airlines and Delta Air Lines in the North American market.