Hawaiian prefers airline partners to global alliances

Singapore
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Hawaiian Airlines could join one of the global airline alliance in future, but it believes that its network relationships with other carriers is serving it well.

Chief executive Mark Dunkerley says the airline periodically looks at large alliances such as Star Alliance, Oneworld and SkyTeam, but has found bilateral relationships with other airlines to work best for it at this point in time.

"We have concluded that forming bilateral links suits us best, but it is a dynamic industry and that may change," he says.

Dunkerley says the airline has strong relationships with a number of carriers in the Asia-Pacific region, where it has been expanding its network to take advantage of a growing interest in Hawaii as a holiday destination.

"We have a terrific relationship with ANA [All Nippon Airways] in Japan, we work with Korean Air in Korea, and in Australia we have a terrific relationship with Virgin Australia," he says.

The airline recently implemented an interline arrangement with Air China to feed passengers travelling from Chinese destinations to its services to Honolulu via Seoul.

Hawaiian also has relationships with a number of US carriers, including Delta Air Lines, United Airlines and American Airlines, which codeshare on its inter-island routes. In November, the carrier also began codesharing on some Virgin America services.

"We're very happy with the strategy that we have pursued, and I am not ruling out that we would consider joining an alliance in the future, it's just not right for us today," says Dunkerley.