Hawaiian sees potential in Canada, Asia and US east coast

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Hawaiian Airlines is studying launching flights to Canada, certain destinations in Asia and more cities on the US east coast.

The airline's chief financial officer Scott Topping says at today's Dahlman Rose Global Transportation Conference that the carrier will continue growing its international routes, in line with its strategy in recent years.

Toronto and Vancouver are the biggest potential markets in Canada, he says. Beijing, Shanghai, Hong Kong, Boston and Philadelphia "might be of interest" as well, adds Topping.

Hawaiian has in recent years moved away from simply offering interisland flights and service to the US west coast, and has steadily added new destinations in the Asia Pacific. It will launch flights to Sapporo in October, followed by Brisbane in November. In March 2013, it will begin service to Auckland, adding its first New Zealand destination.

The airline also began service to its first US east coast destination in June, with flights to New York John F. Kennedy.

Over the last five years since 2007, Hawaiian's international operations have grown its revenue share in the airline's business to 27% from 7%, says Topping.

In comparison, the Hawaii-US west coast business share has shrunk to 47% from 68%. Hawaiian's interisland operations is contributing about a quarter of the revenue, a level that has largely been sustained, says Topping.