Hawaiian Airlines will launch an enhanced economy product, called Extra Comfort, on its long-haul Airbus A330 aircraft from 1 June 2014.
The carrier will offer 40 Extra Comfort seats with five additional inches of legroom on each aircraft for a 36in seat pitch, says the carrier today. Passengers who book Extra Comfort seats will also receive priority boarding, complimentary on-demand in-flight entertainment, in-seat power and other amenities.
Hawaiian currently offers 24 seats with additional legroom in the bulkhead and exit rows, which can be booked either in advance or at check-in. These 24 seats will be reconfigured as part of the 40 Extra Comfort seats that will be offered, says a Hawaiian spokesperson.
The airline will not lose any seats as a result of the reconfiguration, she adds.
Travellers can book the new seats in early January 2014, says Hawaiian. They can also pay for upgrades to Extra Comfort seating at the airport if they are available.
Hawaiian's chief commercial officer Peter Ingram says in an investors presentation today that Extra Comfort is a "good, comprehensive product" and will enhance the airline's existing sale of its bulkhead and exit row seats, called preferred seats. "By the end of next year, we will have double of today's run rate for preferred seat sales," says Ingram.