Helitech - Europe's largest dedicated helicopter exhibition - is moving south from Cambridgeshire to central London in 2013 when it will become an annual fixture.
Show organiser Reed Exhibitions has also rebranded the event Helitech International in an effort to raise its profile and attract a wider international audience to the three-day expo.
"Helitech has been staged successfully in the UK for 25 years, but the message from industry - underlined by our research - is that we must recognise the ever-increasing internationality of this sector whilst retaining our core base of companies and service providers," says Reed Exhibitions.
Helitech International 2013 will be staged at ExCeL London from 24-26 September. Berlin in Germany will be the host city in 2014 and thereafter the show will be based "at key locations around Europe to ensure that all major markets are engaged", the organiser adds.