Latin American and Caribbean services for JetBlue Airways continue to outperform virtually the rest of the carrier's network, says Dave Barger, JetBlue chief executive.
"If it speaks Spanish it's doing really well," he says.
Much of the carrier's growth in the coming years will come from these regions. "The growth we are seeing is in international [markets]," says Barger. "Not so much in domestic. Domestic growth is around consolidation."
JetBlue has been expanding its Latin and Caribbean footprint from its increasingly strong position at New York's John F. Kennedy International Airport, where it is now the largest carrier in passenger number terms.
The carrier has also found new routes from Florida, such as its service from Orlando to Bogota in Colombia, have had strong starts, says Barger. "This route is at the top of the [profit] margins at JetBlue."
The carrier will continue to look for routes like this one which some might see as a risk but JetBlue seeks out. "Some of the best routes in the world aren't being flown today. You have got to put a couple of pathfinder routes out there," says Barger.
He points to a new service between Jacksonville in Florida and the Caribbean island of San Juan as another seemingly unlikely city pair that JetBlue has started and which is doing well.