Isle of Man-based regional carrier Manx2 is to change its name to Citywing following a management buy-out of the operator.
Managing director David Buck is heading a team to acquire the business from 1 January 2013.
The airline uses a small fleet of turboprops including the Let L-410, operated by external carriers, on routes to UK destinations.
Buck says that all bookings will be "automatically and seamlessly" transferred to Citywing, and that the schedules remain unchanged.
He says the carrier will continue to develop key routes to Belfast, Newcastle, Blackpool and Gloucester but says the addition of non-Isle of Man services - such as Cardiff-Anglesey - means a new brand is "appropriate".
Citywing's livery will feature a blue stylised logo representing the Manx shearwater sea bird. Buck says this "reflects our Manx heritage".
Terms of the buy-out have not been disclosed.
Manx2 emerged in 2006 after being established by its chairman, Noel Hayes, who was a former owner of Channel Islands-based carrier Blue Islands.