Thai charter carrier Jet Asia Airways will commence scheduled services between Phuket and six destinations in China to meet growing demand from the Chinese market.
The airline says it will commence scheduled services in late December or early January 2013 from Phuket to Beijing, Nanjing, Shenyang, Tianjin, Changsha and Chongqing.
"We are very bullish on the continued growth of the Chinese leisure travel market and our route expansion plans reflect that," says the airline.
The airline, which commenced operations in 2010, operates three Boeing 767-200s with a fourth to arrive in December.
To date, it has focused on flying charter services on behalf of Japanese and Chinese travel agencies to Bangkok and Phuket, and it says it plans to continue to grow these charter services alongside the scheduled services.
The airline says it could also add scheduled services to other nations in Southeast Asia once the Association of Southeast Asian Nations open skies comes into effect in 2015.
"We expect to be in a position to grow along with the increased demand for air travel brought about by the new middle class in both ASEAN and China," says the airline.