New York-based JetBlue aims to add more destinations from Boston during the next three years, as it seeks to draw more business travellers on routes serving the city.
The low-cost carrier operates 100 flights a day out of Boston but has said that it wants to grow this to 150 eventually. JetBlue hopes to add the additional flights from now through 2015, the carrier's chief executive Dave Barger tells Flightglobal.
This will be through a combination of new destinations and additional frequencies on existing routes, he says on the sidelines of the Boyd Group International Aviation Forecast Summit in Dallas.
"There are several cities that we are still not in [from Boston]," says Barger. He notes JetBlue's recent announcement to launch flights between Boston and Charleston from February 2013, as well as the start of flights from Boston to Dallas-Fort Worth this past May, and says more cities can be added.
Pointing out that Dallas-Fort Worth was the top destination for Boston's business travellers, Barger says other cities like Atlanta, Detroit and Minneapolis also feature strongly on the wish list of these passengers. Rochester and Syracuse in New York are strong contenders as well, says Barger.
Aside from growing JetBlue's passenger traffic organically out of Boston, the airline will also leverage on partnership traffic, he adds. Referencing partner Japan Airlines' decision to deploy its Boeing 787 Dreamliner on flights to Boston, Barger says: "They have JetBlue's network behind it."
The Caribbean and Latin America is another focus area of growth for the airline. JetBlue already has a substantial presence in Puerto Rico and the Dominican Republic. "It's been a really, really nice opportunity for us," says Barger.
The carrier will begin flights between New York John F. Kennedy and Cartagena, Samana (Dominican Republic) and Grand Cayman from November. JetBlue is also likely to launch San Juan to Bogota flights from 2013. San Juan is the airline's newest and sixth focus city. The airline serves Bogota from Fort Lauderdale and Orlando.
"We've been delighted with Bogota," says Barger. "I am confident we will fly it [the San Juan-Bogota route]."