New York-based JetBlue is considering launching flights between Bogota and San Juan as early as the second half of 2013.
The airline plans to begin flights on the route, reported Colombian newspaper Portafolio quoting the airline's chief executive Dave Barger.
The airline confirms that it is considering launching the new route within the timeframe, but adds that it is studying many routes currently and factors like demand and resources will determine if it does launch those routes.
JetBlue currently operates non-stop flights between Bogota and Fort Lauderdale and Orlando. San Juan is one of the airline's six focus cities. It serves three destinations in Puerto Rico from 13 destinations.
It will begin non-stop service between San Juan and Ronald Reagan Washington National Airport on 23 August, adding the 14th destination.