JetBlue nixes Westchester-Nassau flights

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JetBlue Airways is ending service between Westchester County airport and Nassau in July.

"Demand is ultimately the deciding factor," JetBlue tells Flightglobal. "Because every route must earn its keep in our network, we made the difficult decision to end this route at this time."

JetBlue's flight schedule shows the last flight on the route will operate on 8 July. The New York-based airline launched the route in November 2011 using Embraer 190s.

The route, which operates five times weekly, was intended to generate Bahamas-bound traffic from travellers who live in Westchester County, New York and in Connecticut, said a November 2011 JetBlue media release.

The route had load factors of around 63% during the first nine months of 2012, according to the most-recent data available from the US Department of Transportation (DOT).

The Westchester is roughly 30 miles (48km) from New York City, near the border of New York state and Connecticut.

JetBlue also serves Nassau from New York's John F. Kennedy (JFK) International, Orlando and Ft. Lauderdale, and has seasonal flights to Nassau from Boston.