New York-based JetBlue will introduce a premium product on its transcontinental flights in 2014, likely on its new Airbus A321 aircraft.
The carrier did not provide additional details, but its chief commercial officer Robin Hayes says today that the new product will "wow customers" at a lower price point than what is being offered in the transcontinental market.
Hayes was speaking at the carrier's investors day in New York. The carrier's executives say the new product will be launched on its new A321s, which will offer the carrier flexibility to offer both economy class and a premium seating product.
The airline says it will announce more details on the new product later this year.
JetBlue is scheduled to take delivery of its first four A321s in the fourth quarter this year, out of an order for 30 of the type.
The airline currently offers an extra legroom seating product, called Even More Space, which offers a seat pitch of 38 inches to 39 inches, compared with a seat pitch of 34 inches for the regular seats. Even More Space passengers also receive expedited security clearance.