JetBlue Airways will begin twice daily non-stop service between Fort Lauderdale and Jacksonville from 29 October.
The airline's announcement today comes after its interline partner Silver Airways said yesterday it will launch service on the same route with Saab 340B aircraft from 19 August.
JetBlue's new Jacksonville flights will be its fourth new route out of Fort Lauderdale to begin operations on 29 October. The carrier had previously announced it will start flights to Cartagena, Las Vegas and Pittsburgh from the Florida airport.
"We are pleased to announce our 33rd destination from our fast growing South Florida focus city," says Dave Clark, JetBlue's vice president, network planning. "This new route will provide business and leisure travellers with affordable and award-winning non-stop full-size jet service between these two vibrant cities. Additionally, Jacksonville customers will now have the ability to conveniently connect in Fort Lauderdale to destinations throughout the United States, Latin America and the Caribbean."
The airline is in the midst of growing departures from Fort Lauderdale to 100 daily flights by 2017. The new routes that will launch on 29 October will bring the carrier's daily departures from Fort Lauderdale to 80.
Besides Silver, JetBlue will compete against Southwest Airlines on the Fort Lauderdale-Jacksonville route, schedules in Innovata show.