JetBlue plans to offer its new transcontinental premium product on newly delivered aircraft in the first half of 2014.
The New York-based carrier plans to unveil more details of the product, first announced on 20 March, in August or September, says JetBlue chief executive Dave Barger.
Barger, who was speaking to Flightglobal at the sidelines of the US Chamber of Commerce Aviation Summit, declines to provide further details of the product. But he says it will be a premium cabin that will compete strongly against the first class product on transcontinental flights offered by mainline carriers United Airlines, Delta Air Lines and American Airlines.
"Customers have said they want an enhanced experience. This product is designed to compete with first class on other airlines," he says.
The premium cabin will offer more legroom than JetBlue's existing Even More Space seat product, which offers a 38 inch to 39 inch seat pitch, compared with a regular 34 inch seat pitch.
Asked if the new premium cabin will involve extensive reconfiguration to JetBlue's fleet, Barger says it will be installed on new deliveries of Airbus A321s and A320s.
JetBlue is scheduled to take delivery of its first four A321s in the fourth quarter this year.