Lufthansa names new European sales VP

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Lufthansa has appointed Heike Birlenbach vice-president of sales and services for the airline’s European passenger business.

Effective 1 March, she will be responsible for sales, marketing and airport operations on the continent. She will report to chief commercial officer Jens Bischof.

Birlenbach is currently managing all Munich-based cabin crew. She took over that post in 2011 after heading up Lufthansa Italia, a short-lived subsidiary airline operation based in Milan.