Lufthansa Systems is showcasing two additional features of its BoardConnect inflight entertainment (IFE) system at the Airline Passenger Experience Association (APEX) expo in Anaheim this week.
A new shopping module and interactive moving map are designed to provide additional ancillary revenue opportunities for airlines, says the connectivity provider.
The moving map displays information about points of interest in addition to where an aircraft is positioned during a flight, providing opportunities for airlines to generate more revenues through advertisements related to those landmarks.
Lufthansa Systems has also added a shopping module for BoardConnect, which provides an online storefront for passengers to browse several different shops and pay for the goods via their own personal devices.
The connectivity provider continues to build on the functionality of BoardConnect beyond its central purpose of offering on-demand audio and video content through passengers' own devices. Earlier this year Lufthansa Systems introduced an e-reader capability that supports electronic magazines and newspapers, joining existing services aimed at reducing paper and saving time for maintenance personnel and crew.
Lufthansa and Condor are among the airlines that have trialed the BoardConnect system, and Virgin America is working to integrate the technology into its Red inflight entertainment platform. Lufthansa Systems plans to announce a new airline customer for BoardConnect later today at a press briefing.