Mitsubishi Aircraft Corporation has set up a wholly-owned subsidiary in Amsterdam to act as the sales base for its Mitsubishi Regional Jet in Europe, the Middle East and Africa.
The new subsidiary will begin operations on 1 May, says Mitsubishi Aircraft.
"Europe is the second largest market for regional jet aircraft, following the United States. The new regional sales base allows Mitsubishi Aircraft to conduct on-the-ground sales activities to customers without any time differences," it adds.
The subsidiary will also cover the Middle Eastern and African markets.
"We have many potential customers showing strong interest in the MRJ in the European region. We expect establishing this new sales office will greatly enhance our presence in the region, resulting in new orders," says Mitsubishi Aircraft's president Hideo Egawa.
Mitsubishi Aircraft says it expects 5,000 regional jets to be in demand in the next 20 years, and 30% of this will come from Europe.