P&W still debating IAE brand extension

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Pratt & Whitney is yet to decide whether to bring its PurePower PW1100G-JM geared turbofan engine for the Airbus A320neo under the International Aero Engines marketing umbrella.

“It’s still an open debate internally,” said P&W senior vice-president for sales, marketing and customer support Rick Deurloo, speaking after an address to the UK Aviation Club in London today.

“A possible outcome is to brand it as what it is today – the PW1100G-JM [denoting the participation of shareholders Japanese Aero Engines and MTU] – but it could have a Pratt logo on the side as opposed to an IAE logo,” he says. “It doesn’t take away [from the fact] there’ll always be an IAE logo on the V2500 product.”

The Pratt-led IAE and PW1100G-JM joint ventures remain separate legal entities despite having the same shareholders following Rolls-Royce’s move in 2012 to sell its stake in the former.

“We’re in the process of doing a collaboration agreement with our [IAE and PW1100G-JM] partners and we’re not done. We’re working with MTU and JAEC – we don’t need to have two separate entities because it’s the same partners,” says Deurloo.

Meanwhile, separate talks continue between P&W and Rolls-Royce with the aim of formalising their proposed collaboration on next-generation geared-turbofan narrowbody powerplants.

“That right now is still an ongoing conversation,” says Deurloo. “We’ve had meetings at the [Paris] air show and recently here in London.”