Panasonic reveals sweeping innovation exercise

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Panasonic Avionics is in the midst of the biggest ever exercise in innovation ever performed by the company to improve the passenger experience.

Company executive director of corporate sales and marketing Neil James reveals that Panasonic engaged several large consultancy firms as well as a raft of international experts to look at "everything from how people plan their travel experience to how they enjoy their experience on board and how they share their experience when they get to their destination".

The parties tabled a total 250 innovative new ideas, which Panasonic distilled down to 25 major concepts.

These concepts take into account "the trends that will be coming down the pike over the next four or five years and make sure our systems will appeal to the teenagers today, who will be flying on the Airbus A350 as recently-graduated business people tomorrow".

A couple of these new ideas will be showcased for the first time at the World Airline Entertainment Association (WAEA) conference and exhibition, which will be held 5-8 October in Palm Springs, California.

"We tend not to mess around," says James, noting that Panasonic has a "very aggressive delivery plan" for rolling out the new features.