Peach could place Airbus order in 2012

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Peach Aviation could place an order with Airbus in 2012 after taking delivery of the first of 10 new A320 assets on lease from GECAS.

Airbus chief operating officer-customers John Leahy tells Flightglobal that Peach needs to reach a critical mass of approximately 50 aircraft fleet as soon as possible to be cost effective.

"Operating a larger fleet is essential for Peach and I would think this [aircraft order] could happen next year," he said.

The Japanese low-cost carrier will start operations in March 2012 with two aircraft of the type. It received its first aircraft last Friday in Toulouse and will take a second aircraft on 15 December, according to Peach Aviation CEO Shinichi Inoue.


 © Olivier Bonnassies/Flightglobal

"We will have a 10-aircraft fleet on lease from GECAS and this is only the beginning," said Inoue.

Leahy said Airbus' potential in Japan is excellent. "Over the past 10 years we have had a 50% market share worldwide but in Japan our market share has been single digit. In the past, orders were based on personal relationships but a young start-up carrier does not have an history of personal relationships," he tells Flightglobal.

"Peach look at the best aircraft for their operations and we are delighted they chose Airbus. In fact all low-cost carriers in Japan have announced plans with Airbus A320s. That speaks for itself."