Peach Aviation could have as many as seven new Airbus A320s by the end of next year to support its growth plans.
The Japanese low-cost carrier received the first of 10 aircraft from Airbus today at a ceremony in Toulouse and will take a second aircraft on 15 December, according to Peach Aviation CEO Shinichi Inoue.
"We will start operations in March 2012 with two aircraft," he told Flightglobal.
The A320s will be leased from operating lessor GECAS for a period of eight years, Inoue said.
Peach will launch domestic services from its homebase in Osaka Kansai International airport to Sapporo and Fukuoka.
Inoue says services to Seoul will start in May and Peach is looking to serve cities in Mainland China, Taiwan, Hong Kong and "maybe" in the Philippines.
"Our focus will be on safety and branding and the key words for us are 'cute and cool'," he commented.
Peach is 33.4% owned by All Nippon Airways. The carrier's other owners are Hong Kong investment firm Innovation Network Corporation of Japan with a 33.3% stake and Hong Kong's First Investment Group owning remaining 33.3%.