PICTURES: 'Mixed reaction' to novel three-two-three premium economy seat configuration on Boeing 787

London
Source: Flightglobal.com
This story is sourced from Flightglobal.com

Boeing says it has had a “mixed reaction” from 787 customers for the unique eight-abreast premium economy cabin layout which features double-seats in the centre cabin.

Speaking in London on 5 February at the Business Travel Show, Boeing regional director passenger satisfaction and revenue Kent Craver says the configuration, which Boeing has patented, was conceived after research into passenger satisfaction.

"We're pushing this layout to airlines that want an eight-abreast premium cabin as it is more efficient at making people more comfortable," he says.

 

 

The traditional eight-abreast layout Boeing offers is two-four-two, but Kent says that passenger research shows that there is more benefit gained from adopting triple seats.

"In economy, if you get an empty seat next to you, it feels like you've won the lottery. With a triple, for every empty seat two passengers benefit, whereas with doubles and quads it only makes one passenger more comfortable."

 
 © Boeing

Craver says that the configuration has met a "mixed reaction" from customers. "Not everyone is looking at it," he says.

"The typical knock-back is that with this layout there is a better chance that travelling couples will get split up, but that is only a possibility if you're more than 90% full."

 
 

The configuration has been patented by Boeing which gives it "a few more years" exclusivity, says Craver, who is unable to confirm whether any 787 customer has formally specified the concept for its aircraft.

However he points out that few customers have reached that detail stage yet in their specification effort.