Air New Zealand has revealed a new look with the livery for the 787-9 as part of a new campaign promoting tourism to the islands.
Two new liveries - one mostly black and one white and black - both incorporate over the aft fuselage a silver fern icon, which is the official emblem of Tourism New Zealand and New Zealand Trade and Enterprise.
The paint schemes were unveiled as Air New Zealand signed a memorandum of understanding with Tourism New Zealand to launch a $20 million marketing campaign.
Both sides have pledged to invest $10 million each to market New Zealand to tourists in broadly North America and Europe, and also especially in Australia, China, Hong Kong, India, Indonesia, Japan and the UK.
Air New Zealand is the launch operator for the 787-9, having ordered 10 Rolls-Royce Trent 1000-powered aircraft in 2005. Boeing plans to deliver the first 787-9 in the second quarter of 2014.
Last week, the airline said it would likely deploy the first 787-9 on an existing route between Auckland and Shanghai.