Qatar Airways chief executive Akbar Al Baker has emphasised the scale of opportunities presented by the African market.
“Africa is another huge sleeping economic giant which is absolutely underserved by every single airline,” says Al Baker.
He suggests that for Air France-KLM, British Airways and Virgin Atlantic, Africa represents the “highest yield generator” because “there is less capacity and higher demand”.
Qatar Airways, he acknowledges, “has not yet gone there in the way we should”. The carrier already serves Cape Town and Johannesburg in South Africa, Addis Ababa in Ethiopian, Nairobi in Kenya, Entebbe in Uganda, Dar es Salaam in Tanzania, Nigerian city Lagos and Khartoum in the Sudan.
He adds: "There is a huge void in our network in Central Africa, western Africa, even destinations in southern Africa.”