Reno targets Volaris for Guadalajara nonstop

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Reno-Tahoe International airport and Mexican low-cost carrier Volaris are discussing a potential new nonstop between the Nevada city and Guadalajara.

Airport officials met with Volaris at the airline’s headquarters in March and at the Routes Americas conference in February, the airport confirms. The potential route was discussed both times.

If Volaris were to open the route, it would be Reno-Tahoe's only international service.

The carrier is targeting cities in the USA that have large Mexican populations in its cross-border expansion, said Fernando Suarez, chief financial officer of Volaris, in November 2013.

Volaris identifies cities in Texas, including Austin and Dallas, as a gap in its US network, according to a map of potential growth opportunities in a March investor presentation. Reno is not included on the map.

Available seat miles (ASMs) are expected to increase 14% at Volaris in 2014.

Reno-Tahoe cautions that it is constantly meeting with a number of airlines regarding potential new service, including Aeromexico and JetBlue Airways.

“We’re leaving no stone unturned as we seek more air service for the community,” they say.

Volaris was not immediately available for comment.