Air Canada’s low-cost subsidiary Rouge will begin new seasonal flights on 18 December between Vancouver and Palm Springs in California, Air Canada announces.
The airline will operate the flights three-times-weekly through 12 April using Airbus A319 aircraft.
“Air Canada Rouge is best suited to compete more cost effectively in these markets where there is both a high leisure travel demand and low-cost competition," says Montreal-based Air Canada’s executive vice president and chief commercial officer Benjamin Smith.
Competition on the route comes from Calgary-based WestJet, which flies from Vancouver to Palm Springs daily in winter.
Air Canada’s announcement follows a string of recent expansions by Rouge, which Air Canada launched in July 2013.
Two months ago Air Canada announced Rouge would expand to Hawaii when it begins twice weekly year-round service from Toronto to Honolulu on 26 November.
That followed the March announcement that Rouge would begin new seasonal service between Vancouver and Phoenix on 17 December.
The airline also transferred a number of Air Canada routes into the Rouge network. Those include Vancouver and Calgary to Los Angeles, San Francisco, Las Vegas and Anchorage, as well as Toronto to San Diego and to Phoenix.