Greek carrier Minoan Air has picked London Oxford airport as its second base.
Starting end January, the carrier will launch twice daily services to Edinburgh, Dublin and Amsterdam and daily services to Munich and Copenhagen.
It will also add three Fokker 50s by March 2013, growing its fleet to seven aircraft, says its chairman George Mavrantonakis.
"The runway in Oxford is not extendable and will be a barrier for competitors with bigger aircraft. The place is also virtually unexploited and so it gives us the opportunity to position ourselves as the homebase carrier out of London Oxford," he adds.
Minoan received its air operator's certificate in December 2011 and started chartered flights in June to Spain, before launching scheduled services in July.
Out of its base at Heraklion, it flies to Santorini, Kos, Rhodes and Mytilini.