Swedavia has launched a $20 million route incentive scheme at World Routes to attract new international routes into the country.
‘Connect Sweden’ combines public and private funding to support new routes connecting the Scandinavian country to markets in Asia, North America and Europe.
Torborg Chetkovich, president and chief executive of Swedavia says Connect Sweden will “support the growth of traffic” and noted that the number of big international companies that were supporting the scheme was unprecedented adding this “hasn’t been the case for us before.”
Sweden is an attractive market for three reasons Chetkovich adds; Stockholm is the fastest growing capital city in Scandinavia, secondly tourism is growing “strongly and heavily”, and third of the 9.5 million people who live in Sweden, “2 million originated from other parts of the world and that creates a lot of travel I can tell you”.
Stockholm-Arlanda airport will be a particular focus for the scheme and the airport operator chief says the scheme will help achieve a target of growing traffic from 19 million today to 20 million. “We really, really hope a lot of airlines will take the opportunity of connecting to us,” she says.
Chetkovich says the scheme will not only help Sweden attract new carriers from China, India and the Middle East but will help the airport operator take back Swedish traffic that is currently going through Copehagen to travel with SAS, “we are going to win this fight” she insists.
Elizabeth Axtelius, director of route development at Swedavia, says the scheme will be open to both new airlines and those already operating in Sweden.