Sabena reborn: SN Brussels-Virgin Express merger 'set to take former Belgian flag carrier brand'

London
Source: Flightglobal.com
This story is sourced from Flightglobal.com

Belgian full-service carrier SN Brussels Airlines and low-fares compatriot Virgin Express are preparing to disclose the brand name under which the airlines will jointly operate, amid strong indications that they will resurrect the name ‘Sabena’.

A senior source close to the two carriers has informed Flight that the Sabena brand – the name of the former Belgian flag-carrier, which collapsed in 2001, and from which SN Brussels emerged – is to be used for the merged airline.

SN Brussels and Virgin Express have not confirmed this plan and the companies have so far declined to comment on the name to be used for the combined carriers’ operations.

The two airlines are scheduled to hold a press briefing next month to detail their strategy.

SN Brussels Airlines previously operated as a regional division of Sabena under the name Delta Air Transport.

Kieran Daly is surprised these two airlines want to use the Sabena name. Read his blog.