Sethi named as CCO of AirAsia India

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AirAsia has appointed Amisha Sethi as chief commercial officer of its joint venture operations in India.

Prior to her appointment at AirAsia India, Sethi led brand marketing in Asia-Pacific for mobile phone maker Blackberry, and also worked at one of India's largest telecom operators, Bharti Airtel, in marketing and communications.

"I am extremely excited about joining the AirAsia India team. We are absolutely committed to bringing affordable fares with a sharp focus on customer safety and quality of service to the Indian market," says Sethi.

AirAsia is working towards launching its Indian joint venture in September, subject to regulatory approval.

It is expected to launch with a fleet of three or four Airbus A320s on services to secondary cities in the south of India.

The carrier, which will be based in Chennai, is a joint venture between AirAsia and Indian businesses Tata Sons and Telestra Tradeplace. AirAsia will hold a 49% stake in the venture, while Tata and Telestra will hold 30% and 21% stakes respectively in the carrier.