SIA appears to consider 'Scoot' as low-cost brand name

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Singapore Airlines appears to be considering naming its new long-haul low-cost subsidiary Scoot Airlines.

The domain name '' was registered in Singapore by TBWA, SIA's advertising agency, on 28 June.

SIA says that an announcement on the name and branding of the new airline, which will be managed separately from the full-service carrier, will be made in due course.

"Several names have been under consideration but the management of the new airline is not able to confirm details of the branding at this stage. Details will be announced by the management of the new airline in due course," said an SIA spokesman.

The airline is due to start operations in 2012 using some of SIA's existing Boeing 777-200s that will be retrofitted.

Campbell Wilson, a SIA executive, has been named as its CEO. Details on the network have not been made available.