Singapore Airlines (SIA) has launched a $50 million in-flight connectivity programme that will introduce internet and mobile data services aboard its long-haul aircraft.
In partnership with connectivity provider OnAir, the technology will progressively be rolled out across its Airbus A340-500s, A380s and Boeing 777-300ERs, the Star Alliance member said in a statement.
This follows a soft launch of the product on a limited number of aircraft, including the A340-500. The carrier has fitted 14 aircraft with in-flight connectivity for long-haul flights such as those to Newark and Los Angeles, and has obtained regulatory approval to operate the technology to more markets such as Australia.
"We must change as our customers' preferences towards entertainment and connectivity options change over time," Tan Pee Teck, SIA's senior vice-president for product and services, said in a statement. "Mobile and internet connectivity capabilities are just the start, enabling our customers to stay connected even when flying at 35,000ft."
"There will be much more investment in the months and years ahead to keep our customers both connected and entertained," he added.