Southwest outlines new senior management reporting structure for AirTran

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Southwest Airlines has further detailed the management structure for AirTran Airways now that is has closed the transaction to acquire its low cost rival.

Previously, Southwest has stated its EVP strategy and planning Bob Jordan would assume the presidency of AirTran after the 2 May close of the sale. Current AirTran CEO Bob Fornaro is acting as a consultant during the AirTran integration.

Under the latest management structure disclosed by Southwest, carrier SVP of maintenance and engineering Brian Hirshman is being promoted to SVP technical operations effective 1 June. He will continue to report to COO Mike Van de Ven. AirTran's VP maintenance and engineering Kirk Thornburg is now reporting to Hirshman as Southwest new VP of technical services.

Until Southwest and AirTran achieve a single operating certificate, AirTran's operational departments will continue operating under the leadership of AirTran EVP of operations and customer service Klaus Goersch, reporting to Jordan.

Other AirTran leaders not involved in the carrier's day-to-day operations that are being incorporated into Southwest's organisational structure include AirTran CIO Rocky Wiggins reporting to Southwest technology VP and CIO Jan Marshall and AirTran VP of marketing Tad Hutcheson reporting to Jordan, but working closely with Southwest's VP marketing, sales and distribution Kevin Krone, CMO Dave Ridley and Southwest VP of communication and strategic outreach Linda Rutherford.