Low-cost carrier Spirit Airlines plans to grow its ancillary revenue further and aims to sell more non-ticket products such as hotels and car rentals.
"We are looking to target more of the traveller's wallet," says the airline's chief financial officer Ted Christie today at the Dahlman Rose Global Transportation Conference in New York.
The carrier began selling hotel rooms on its website in September 2011, but it is "nowhere close to what Allegiant has accomplished", says Christie of the carrier's Las Vegas-based rival.
Spirit is also looking at further unbundling its services to drive ancillary revenue further, he adds.
The carrier has steadily grown its ancillary revenue over the years. Ancillary revenue made up a 31.1% share of total revenue in 2010, and this grew to 35.6% in 2011. As of the second quarter of 2012, this had gone up to 39.5%, says Christie.
Spirit currently charges passengers a variety of fees such as for checked bags, carry-on bags, requested seat assignments and food and drinks on board.